Director Of Operations
I believe in working hard and being nice to people. This simple and straight-forward concept is something I’ve carried with me throughout my life. I have an unrelenting passion for growth and success through hard work and dedication.
In my early 20s, I opened Sheri’s Edible Designs, a custom cake art studio in Bluffton, SC. For nearly ten years I created thousands of custom cakes for weddings and special occasions. I won numerous awards, was featured in dozens of publications and was even featured on TLC’s ‘Fabulous Cakes – Southern Stars’. With new-found notoriety and no growth strategy for overnight success, I found myself too busy to live life. My business wasn’t scalable enough to endure the time it would take to hire support staff. As a result, I decided to hang up my chef jacket in exchange for a predictable schedule and time to raise my kids.
Determined to help a business succeed, I joined a residential painting company headed into its next stage of growth. I assisted in developing a growth strategy that would take the company from a million-dollar residential painting company to a multi-divisional, multi-million dollar entity in residential and commercial construction. I was an integral part of many high-level projects before leaving to be closer to my home in Bluffton, SC.
In 2015, I took my skill set to a luxury vacation rental company based in Hilton Head Island, SC as the Director of Operations and Marketing. My team managed a portfolio of 120+ vacation rental homes and villas. I took pride in maximizing owner revenue and minimizing expenses. My goals of helping them develop new marketing strategies, technology solutions, and to streamline their operations was reached. This tenure was both fun and rewarding.
I became the real estate assistant to the owner / broker-in-charge when our owner clients wished to sell their properties. It was during this time that I fell in love with real estate sales. Due to pandemic times and a child with an immunodeficiency, I found it imperative for me to be a growth-minded rock star from the comfort of home.
I joined MEC as the Director of Operations in a virtual role. I love the company culture as well as the knowledge and professionalism of Bill, Debbie, and the coaches at MEC. Having helped many businesses achieve the level of professionalism that Bill and Debbie exude, I can say I am the first to recognize when something is being executed exceptionally well. Middleton Elite Coaching is just that.
I am excited to work with the many wonderful clients that have trusted MEC to help them reach their next stages of growth. May you continue to find MEC an invaluable resource for your professional endeavors. I look forward to using my skills to contribute to your success in every way possible.