Middleton Elite Coaching recently hosted a fabulous guest speaker Daniel Cloy, who shared his inspiring journey and challenged conventional views on adversity and resilience. As someone with prosthetic limbs, Daniel defies the challenges he faces and emphasizes the importance of a positive mindset. His story aligns with our goal of questioning common beliefs and exploring further possibilities. Facing childhood adversity, including peer cruelty, Daniel realized overcoming challenges is more about mental resilience than physical limitations. His ‘Cloy Concept’ emphasizes a strong mindset, asserting that no challenge is insurmountable, and empowering people to shape a better future.
Leading real estate agents and teams in a challenging real estate market is more than just a job; it’s a calling.
In a recent webinar hosted by Middleton Elite Coaching, two extraordinary leaders gave us a fresh perspective on the art of leading real estate agents and teams during turbulent times. Shaun Rawls, speaker, author, and former CEO of the number one real estate company in the state of Georgia, and Matt Cuccaro, a performance psychologist who works with athletes and business leaders, shared insights based on the values and principles at the forefront of their leadership styles.
Opportunities abound in challenging real estate markets for those who actively seek and capitalize on them. Unfortunately, many real estate agents risk falling into a cycle of negativity, fatigue, and external distractions. In contrast, top-performing agents maintain a winning mindset and see accountability as an internal strength. They pair this inner accountability with a strong commitment to increased effort and skill improvement, creating an unstoppable combination.
Your choice of associates matters significantly. Middleton Elite Coaching is privileged to have our good friend and mentor, Shaun Rawls, as part of our network. We recently had the honor of participating in his mastermind for a collaborative session centered on self-accountability that provided valuable insights and left a lasting impact.
The past year has been an interesting ride in the real estate business. Transactions are mostly down. Prices are mostly up. Real estate agents’ businesses are all over the place. While some are having their worst year in a decade, others are having the best year of their careers.
Meanwhile, predictions for mortgage interest rates in 2024 range from 4.9% to 7%+. Home price projections range from down 10% to up 10% (or more). And, let’s not forget it’s an election year.
How do you make sense of it all?
Middleton Elite Coaching Founder + Head Coach, Bill Middleton, provides a research-based explanation of what we predict will drive the real estate market over the next 12-18 months. He shares the biggest opportunities you can capitalize on, the traps to avoid, and how to lead your teams and clients through the fog.
Many real estate professionals agree that the past 12 months in their business have been the most challenging in quite some time. Recent market cycles have presented new challenges for the real estate industry.
We’ve been working with many of our clients to help them navigate various business hurdles, and we’ve been making great strides with an exercise on perspective that we invite you to participate in.
Middleton Elite Coaching clients see a significant ROI with Google Local Services Ads (LSAs). This is one of the best paid lead sources available to real estate professionals due to the flexibility of budget, direct search results capabilities, top-of-page 1 placement, and the ability to pay for only qualified leads.
We’ve outlined what Google Local Service Ads are, how they are utilized, and our recommended 10 Best Practices for Google Screened to ensure your ads are optimized for a maximum lead performance.
If you don’t have a business succession strategy or legacy plan, your likely exit will be to sell. Middleton Elite Coaching can guide you through the exit planning steps you can take now to help you sell your brokerage for top dollar in the future.
“We’re the highest-producing team in our brokerage, and we’ve never bought a lead or made a cold call.”
We enjoyed learning how this ‘small but mighty’ real estate team in the DC metro area, who is making a big impact in their community and across the globe, became top producers by building a philanthropy-based real estate business. The work this team does spans beyond real estate, and we believe that any company wanting to leave a legacy can benefit from listening to this interview.
You can learn about Sheena Saydam and Saydam Properties Group in episode 18 of our Thought Leader Series.
We have been fortunate.
As brokerage leaders, we have built successful brokerage firms and recruited over 1,000 salespeople.
Our expert coaching and training frameworks have enabled us to identify The 4 Key Components of Building Elite Brokerage Firms. We emphasize these components to ensure success:
We work with new brokerages with growth goals, established brokerages improving in the 4 Key Components of an Elite Brokerage, and brokerage firm owners working toward exit and succession.
We used The 4 Key Components to develop our Elite Brokerage Blueprint. This plan was designed to confidently guide new and existing brokerage firms to higher levels.
We proudly recognize and congratulate the 32 Middleton Elite Coaching Clients named to 2023’s RealTrends Ranking Reports! This is an incredible achievement.
Those ranked to RealTrends reports represent the nation’s Top 1.5% of real estate professionals. Agents and teams are ranked individually and by team size based on
production, and brokerages are ranked based on production. More than 90 MEC clients have ranked in RealTrends reports since 2019!
Thank you for allowing Middleton Elite Coaching to be a part of your personal and professional growth and advancement!