Middleton Elite Coaching, Expert Real Estate Coaching for Top Real Estate Professionals
1. A great Real Estate Coach helps you gain Clarity.
Many of us have had a moment where we’ve asked ourselves, why am I doing this?
Maybe you’re tired. Maybe you’re frustrated. Maybe both. That’s where Clarity comes in.
During our Launch Meeting with Clients, we conduct an exercise called The Dot on the Horizon. We imagine the future, looking forward as far as we can. We imagine the day when you would be free to choose whether you went to work that day or not. Your income, your lifestyle, your livelihood would not be dependent on if you went to work or not. You could choose to. Or, you could choose not to. Having that Freedom of Choice Moment creates the light in the distance that we walk (or run) toward.
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2. A great Real Estate Coach provides you with proven Models of Success.
Once you’ve gained Clarity about your Freedom of Choice Moment, a great Real Estate Coach will help you implement proven Models of Success. At MEC, this is not a one-size-fits-all approach. Foundational models are important. Yet, your unique style, abilities, goals, and market all determine the Models we implement.
How do I set goals?
How do I find and hire talented people?
How do I train and develop those people?
How do I accomplish all of this without burning out?
How do I make sure that what I’m doing today is connected to my long-range goals?
How do I have a life along the way?
There are Models for each of these (and more). That’s where your Real Estate Coach will help.
RELATED: Model, Time, & Accountability by Middleton Elite Coaching
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3. A great Real Estate Coach puts Time on your side.
As you grow your Real Estate Business, it’s important to put in the Time. Even more important is to put in the time on the right things… the right way. One of my favorite quotes comes from the legendary basketball coach John Wooden:
If you don’t have time to do it right, when will you have time to do it again?
Most real estate agents struggle with time management. In our experience time management challenges come from one of the following:
- Not having Clarity about what’s important (see #1 above)
- Saying yes to too many things
- Not setting proper boundaries or expectations with others
- Spending too much time doing things the wrong way
A great Real Estate Coach will help you do the right things, in the right sequence, the right way. That puts Time on your side.
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4. A great Real Estate Coach holds you Accountable.
As expert Real Estate Coaches, some of the top questions we get are:
How do I hold myself accountable?
How do I hold my team members more accountable?
Interestingly, the answer to those questions can be different based on the person. One of my favorite thought leaders in business is Patrick Lencioni. In his bestselling book, The Five Dysfunctions of a Team, Lencioni describes the pathway to building a cohesive team. His 5 Keys are:
1. Trust
Building foundational trust in the relationship so that everyone knows that you care about them and their success.
2. Conflict
Mastering healthy conflict. Avoiding artificial harmony or destructive attacks.
3. Commitment
Gaining shared commitment around goals.
4. Accountability
For both behavior and performance.
5. Results
One team. One score.
Often we find that the founder/leader of the business wants to jump directly to Accountability, bypassing the Building of Trust, Mastering Healthy Conflict and Gaining Commitment.
Accountability, however, is also not a one-size-fits-all approach. In her flagship book The Four Tendencies, researcher and author, Gretchen Rubin, shares:
I realized that by asking the suspiciously simple question – How do I respond to expectations? – we gain explosive self-knowledge.
Find out if you (and your team members) are Upholders, Questioners, Obligers, or Rebels here.
A great Real Estate Coach helps hold you, and your team members, accountable in the way that best fits you.
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5. A great Real Estate Coach helps you avoid costly mistakes.
In his book, The Road Less Stupid, Keith Cunningham (one of my favorite authors and speakers) eloquently said:
Smart people do dumb things.
We’ve all done dumb things. Maybe we knew as soon as we did it that it was dumb. Maybe it took time for us to see the dumbness of our decision. Either way, we either had a gap in knowledge or a lapse in judgment that caused the error.
Mistakes can be costly. And, the bigger your business (and your life) the more costly the mistakes can become. As expert Real Estate Coaches, we’ve found that most top real estate agents are good at playing offense – making things happen.
We’ve also found that most struggle with playing Strategic Defense. Not to be confused with playing defensively, Strategic Defense is about making sure we make the right decisions, at the right time, and avoid unforced errors. Sometimes it’s about slowing down. Other times it’s about having a knowledgeable, experienced, thoughtful Real Estate Coach to bounce ideas off of.
Recently, a friend of mine broke her foot. She didn’t break her foot because she’s incapable of walking. She broke her foot because she stepped in a hole that she didn’t see. A great Real Estate Coach will help you see the holes and either patch them or avoid them.
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A final thought:
I hired my first real estate Coach in 2010. I’d been in the business for a little over 1 year. With very little money in the bank and $1,100 of available credit on a credit card, I swiped the card for $1,000 of 1-on-1 coaching.
I was anxious, nervous, and a little scared. Fortunately, thanks to that investment, 2010 was a breakout year for me and I haven’t looked back since. I learned a valuable lesson at that moment:
The best investment you’ll ever make is you investing in yourself.
When you’re ready to invest in yourself with an MEC Coach, schedule your complimentary Exploratory Call here.
Be Elite!
Bill
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