MEC EXCLUSIVE CONTENT LIBRARY
VIDEOS
FOR YOUR PROFESSIONAL GROWTH
CREATIVE LENDING OPTIONS TO HELP BUYERS WIN !
Today’s market is seeing rising interest rates and buyers who are currently unable to afford as much home as they could last year. Real estate agents are always looking for ways to help their buyers win, even in a changing market.
A great lending partner is aware of what real estate professionals go through in order to get a loan to close or to get their buyers qualified.
Middleton Elite Coaching’s co-founder Debbie Lariviere is joined by Barry Horvath, a lending professional with The Mortgage Firm Trinity in the Tampa, FL market. In this article, Barry discusses creative, alternative lending and financing options that you may be able to explore with your buyers.
The WHEN, The WHO and The HOW of Hiring
The number one question that we at Middleton Elite Coaching get about recruiting is:
“How do I know when it’s the right time for me to make my first (or next) hire?”
Whether you are an individual agent or part of a team, you probably find that you are either in need of additional time or additional money.
If you’re doing all that you can do for your business and you still cannot get it all done, it’s probably time to hire.
Many real estate agents and real estate teams find themselves concerned about the expense of hiring for their businesses.
Here at Middleton Elite Coaching, we approach this financial decision a little differently.
THE MARKET OF THE MOMENT: WINNING WITH BUYERS
We are fortunate to be able to have thought-provoking weekly conversations with our real estate coaching clients on topics that are relevant to the current real estate market. We’ve been speaking a lot about winning with buyers in the market of the moment.
Over the last six months, we’ve watched the real estate market change two or three times. An agent in today’s market must be proactive for their buyers. An agent in today’s market must help their buyers WIN!
BUILDING A SALES DIVISION FOR YOUR PROPERTY MANAGEMENT BUSINESS
Catch MEC Partners + Head Coaches Bill and Debbie on Episode 136 of The Property Management Mastermind Show.
Here they join Brad Larsen to discuss the current potential of sales from your PM business; and future opportunities including hiring talent, what is needed to successfully launch, and the HOW behind it all!
BUILDING YOUR PIPELINE (VIDEO)
With Real Estate and Business Coach Jim Gray
– How to disposition and organize the leads in your pipeline
– How to tag and segment your leads, and create effective campaign strategies based on the life cycle of your lead
– How to keep teams large and small, accountable to accurately and purposefully build and update the pipeline
– 3 SIMPLE ways to implement this TODAY!!
DOUBLE YOUR BUSINESS - ACCOUNTABILITY & RAPPORT (VIDEO)
With Real Estate and Business Coach Zane Meadors
– 4 Types of Meetings
– Building a team rapport and accountability through consistent meetings and check-ins
– How he helps his team members increase and track their own net worth
– How he creates ‘stickiness’ (retention) within his team
WIN YOUR ANNUAL TEAM ADVANCE (VIDEO)
With MEC Co-Founders Bill Middleton & Debbie Lariviere
– Discover how to WIN your next team advance
– Learn the important segments you MUST cover with your team for maximum productivity
– Gain actionable preparation guides and homework (the good kind) resources to share with your team
– Get ideas for fun team-building activities that you can plan for your team
– AND. SO. MUCH. MORE!.
CREATING AND PROMOTING QUALITY DIGITAL CONTENT (VIDEO)
With Ken Pozek of The Pozek Group
Ken Pozek discusses tips for creating high-quality digital real estate marketing content. The Pozek Group’s wildly successful YouTube channel has been a massive lead source for his team. He takes us through the necessary checklist for creating quality and engaging content.
BUILDING A FOUNDATION FOR YOUR BUSINESS (VIDEO)
With Jenny Wemert of Wemert Group Realty
Jenny Wemert of the Wemert Group Realty discusses building a foundation for your business that can withstand pitfalls and curveballs in a down (or tumultuous) market.
ARTICLES
FOR YOUR PROFESSIONAL GROWTH
CREATIVE LENDING OPTIONS FOR TODAY'S MARKET (ARTICLE)
Today’s market is seeing rising interest rates and buyers who are currently unable to afford as much home as they could last year. Real estate agents are always looking for ways to help their buyers win, even in a changing market.
A great lending partner is aware of what real estate professionals go through in order to get a loan to close or to get their buyers qualified.
Middleton Elite Coaching’s co-founder Debbie Lariviere is joined by Barry Horvath, a lending professional with The Mortgage Firm Trinity in the Tampa, FL market. In this article, Barry discusses creative, alternative lending and financing options that you may be able to explore with your buyers.
7 SECRET WEAPONS OF TOP-PERFORMING REAL ESTATE PROFESSIONALS
When you first began your career in real estate you were probably handed training guides, manuals, sales scripts, the whole gamut. What you likely were not given are the secret weapons of top-performing real estate professionals. These secret weapons are the things that top real estate professionals possess, whether intrinsically or inherently (yes, there is a difference) that will set us apart; apart from the rest of the more than 1.6M real estate professionals in the United States. Statistically, many real estate agents will likely leave the profession within the first 5 years.
There is no secret sauce or magic recipe that can prepare a real estate professional for immediate success. The success will be hard-earned.
It will require grit.
It will require determination and drive.
It will require these 7 Secret Weapons of Top-Performing Real Estate Professionals.
HIRING FOR YOUR REAL ESTATE BUSINESS: The WHEN, The WHO, The HOW
The number one question that we at Middleton Elite Coaching get about recruiting is:
“How do I know when it’s the right time for me to make my first (or next) hire?”
Whether you are an individual agent or part of a team, you probably find that you are either in need of additional time or additional money.
If you’re doing all that you can do for your business and you still cannot get it all done, it’s probably time to hire.
Many real estate agents and real estate teams find themselves concerned about the expense of hiring for their businesses.
Here at Middleton Elite Coaching, we approach this financial decision a little differently.
Learn why HERE…
WINNING WITH BUYERS
Win with buyers in a low inventory market.
Win with buyers by helping them understand the market.
Win with buyers and The 85% Home.
Win with buyers by effectively over-communicating.
Win with buyers by future-pacing the market.
Win with buyers by assessing and creating buyer urgency.
Win with buyers by building a bigger pipeline.
It’s all right here…
2-3X YOUR PROFITS BY BUILDING A SALES DIVISION
Middleton Elite Coaching has been working with San Antonio-based property management company, RentWerx, since the summer of 2021 when Brad and his team made the big decision to ramp up their sales division.
RentWerx began this process by recruiting a couple of talented and dedicated sales agents who are training with Debbie (MEC) to create, launch and be successful at the sales side of Brad’s property management business.
RentWerx has experienced many moments when owners of the properties they have managed for 5-10 years would hire a sales agent outside of RentWerx to list their property; despite RentWerx having the ability to handle the sales side of the business.
Born from this was a need to get the sales division in front of RentWerx property owners on a more consistent basis. Capturing roughly 10%-20% of the sales, their goal was to drive that number to an 80%-90% capture rate. Brad understood that it takes a good agent with a good follow-up system to do so.
To put this growth into perspective, in 2019 Brad’s company closed 7 sales deals; and in 2020, 11 deals. In the time since RentWerx has partnered with Middleton Elite Coaching almost 9 months ago, they have closed 20 sales transactions. RentWerx is on pace for a very productive and profitable 2022; with Q1 stats showing they have already outpaced 2021, even if they do no other business this year.
How exactly are they doing this?
STRATEGIES FOR BUILDING YOUR PIPELINE (BLOG)
With Real Estate and Business Coach Jim Gray
– How to disposition and organize the leads in your pipeline
– How to tag and segment your leads, and create effective campaign strategies based on the life cycle of your lead
– How to keep teams large and small, accountable to accurately and purposefully build and update the pipeline
– 3 SIMPLE ways to implement this TODAY!!
DOUBLE YOUR BUSINESS THROUGH ACCOUNTABILITY & RAPPORT (BLOG)
With Real Estate and Business Coach Zane Meadors
– 4 Types of Meetings
– Building a team rapport and accountability through consistent meetings and check-ins
– How he helps his team members increase and track their own net worth
– How he creates ‘stickiness’ (retention) within his team
MULTIPLIERS - HOW TO MAKE YOUR TEAM SMARTER (BLOG)
The best leaders make everyone smarter.
These leaders are brilliant, achievement-oriented people who want to unlock the intelligence of others.
The best leaders are genius-makers.
5 KEYS TO A SUCCESSFUL TEAM (BLOG)
What makes the BEST Teams?
That’s the question that leaders at Google sought to answer in 2019 with Project Aristotle.
Some of what they discovered wouldn’t surprise you, but perhaps this one thing would.
GENERATE MORE LISTINGS - NOW (BLOG)
The market does not determine whether or not we are successful.
It just tells us how to be successful.
Listings are the name of the game right now. You already know that.
The longer we stay in a sellers’ market, the more important listings will become.
CREATING QUALITY DIGITAL MARKETING CONTENT (BLOG)
We welcomed our friend Ken Pozek, an Orlando, FL Real Estate Agent and team lead for The Pozek Group, to MEC’s Thought Leader Friday.
Ken has provided for us the tips and tactics he’s used to become wildly successful through his YouTube channel and with digital content creation as a whole.
HOW TO LEAD GREAT MEETINGS (BLOG)
Most meetings are inherently boring.
That’s why many leaders don’t want to have them, and many team members don’t want to attend them.
A great meeting can be an accelerant for your team – keeping everyone on the same page, building team culture, and more.
VIDEOS
FOR YOUR PERSONAL GROWTH
DELEGATE AND LEVERAGE LIKE A PRO (VIDEO)
With Debbie Lariviere of Middleton Elite Coaching & Stephanie Lanier of The Inspiration Lab
If you ever find yourself wondering how you could possibly squeeze one more task onto your list, even one more thing on your abounding plate, you aren’t alone. Delegation and leverage are two of the most common topics that we evaluate and tackle when working with the top real estate agents, teams, and brokerage Clients we coach.
The same three burning questions show up time and again:
How do I get my time back?
What is the proper way to leverage?
What should I be delegating?
WORK-LIFE BALANCE IS A MYTH (VIDEO)
With Stephanie Lanier of The Inspiration Lab. Stephanie covers the importance of work-life rhythm (not balance), and ways you can practice self-care.
“You don’t fall on top of the mountain.”
“We’re good at denying things because we don’t want to see the hard stuff.”
ARTICLES
FOR YOUR PERSONAL GROWTH
BURNOUT...HOW TO AVOID IT (BLOG)
Burnout comes from attempting to solve the same problem over and over again, unsuccessfully.
Burnout, contrary to most beliefs, does not (usually) come from working too much.
In our experience, most high achievers are hard workers. And, if you’re like me, there have been times when you’re working hard and making tremendous progress. That can be invigorating, in spite of the long hours.
Other times, we may be putting in the hours and not getting the results. That triggers burnout.
LET'S GET PERSONAL - SELF-CARE FOR REAL ESTATE PROFESSIONALS (BLOG)
This article is for you if you can relate to one or more of the statements below:
- You are a real estate professional, a business owner, a leader, a team member, or a human.
- You often back-burner what is personally important to you in order to focus on higher-priority career objectives.
- You often feel that it is necessary to move 100 mph 24/7 in order to gain productivity.
- You have a pulse.
DELEGATE AND LEVERAGE LIKE A PRO (BLOG)
Proven strategies and exercises to get you delegating and leveraging your way to success.
VIDEOS
WITH MEC CLIENTS – AGENTS & TEAMS
MEC's GAME CHANGERS - Pt. 1
Middleton Elite Coaching Clients are real estate game changers! Real-talk podcasts, commitment to video, exceptional client and community events, inspiring blogs, scroll-stopping listing videos, exciting weekly newsletters…
We’ve featured six of MEC’s Game Changers! Check them out!HOW TO TAKE MORE LISTINGS (VIDEO)
Many agents feel like they’ve been running on the same hamster wheel for a while now.
Tight market conditions have agents searching, scraping, and clawing for listings. As we like to say, he or she who lists lasts. We brought together a superstar panel of agents, who are also MEC clients, to discuss some tactics they are using to grow their teams and take more listings.
MEC AGENT & TEAM MASTERMIND SESSION 1 (VIDEO)
MEC Client agents & teams weigh in on building their businesses, growing their teams, and more!
MEC AGENT & TEAM MASTERMIND SESSION 2 (VIDEO)
MEC Client agents & teams weigh in on building their businesses, growing their teams, and more!
MEC OPS & MARKETING - MASTERMIND SESSION (VIDEO)
MEC Client ops & marketing team members weigh in on database management, efficiencies, client and team support & more!
ARTICLES
WITH MEC CLIENTS – AGENTS & TEAMS
MEC CLIENTS CHANGING THE REAL ESTATE GAME: MEC GAME CHANGERS - Pt. 1
💥 Middleton Elite Coaching Clients are real estate game changers!
🏆 Real-talk podcasts, commitment to video, exceptional client and community events, inspiring blogs, scroll-stopping listing videos, exciting weekly newsletters…
🔦 We’ve dedicated this week’s blog to six of MEC’s Game Changers! Check them out HERE!
MASTERMIND SESSION - AGENTS AND TEAMS - SESSION 1
A panel of agents and team members of MEC clients discuss some tips and strategies for:
Business adaptations in changing market
Generating listings in low inventory market
Tactics for winning multiple offer situations
Market concerns
Follow up
Adding team members
and more!
MASTERMIND SESSION - AGENTS AND TEAMS - SESSION 2
A panel of agents and team members of MEC clients discuss some tips and strategies for:
Business adaptations in changing market
Talent acquisitions
Breaking through ceilings
Generating more business from your sphere
More listings
and more!
MASTERMIND SESSION - OPERATIONS & MARKETING
Operations and marketing team members of MEC clients discuss some tips and strategies for:
Increasing client care
Staying in touch with their database
Adding efficiency and leverage for sales teams
Event strategies, contests, and giveaways
Time Management
CRMs
and more!
HOW TO TAKE MORE LISTINGS - SPECIAL AGENT PANEL EDITION
Many agents feel like they’ve been running on the same hamster wheel for a while now. Tight market conditions have agents searching, scraping, and clawing for listings. As we like to say, he or she who lists, lasts.
We brought together a superstar panel of agents, who are also MEC clients, because they are among the best in their markets.
In this article they share successful growth strategies for growing their teams and take more listings.
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MEC has helped me figure out how to add more value to my team, how to restructure my splits for my buyer’s agent, and how to add a profit-sharing component for my Director of Operations. I am growing as a leader and I think about things much differently now.