The Absence of Certainty. Nobody knows what the hell is going on… get over having to control the outcome. You’ve got to Lead with the Faith that if you do the blocking and tackling, you’ll come out ahead in the long run.  – Shaun Rawls

Here’s hoping that you took a little time this weekend to re-charge, and re-load for a productive week ahead.

We have another powerful week on deck for you, including the much anticipated release of our Working with Buyers Skills Course – details coming out on Tuesday via email and social media.

Some takeaways from last week’s Live Stream Events:
We’re focused on plugging internal and external gaps.  How can we do things more efficiently, with fewer clicks? – Ben Mathis

If you missed any of last week’s Events, you can catch them on-demand at our Middleton Elite Coaching Facebook Page.

This Week’s (Virtual) Live Events

Streaming Live at

Digital Wednesday – 1pm EDT

Coach Ben Mathis will cover the technology that will stick on the other side of this thing.  And, why now is a great time to recruiting talented people to your team (and how to do it with digital).

Live Music Thursday – 5pm EDT

We welcome John Brewster back to the MEC (virtual) Stage for Live Music, Inspiration, and Fun Times.  BYOB and your Friends. ?

Thought Leader Friday – 12noon EDT

Jean Rioux is the Founder of Jiva Yoga Center in Hilton Head Island, SC.  Founded in 2001, Jean and the Jiva crew bring a great balance of mindfulness, strength, and perspective in their practice.  In the interview, we’ll be discussing why these things matter now, more than ever.

ICYMI…here are last week’s Live Streams.

Digital Marketing Wednesday – Plugging the Digital Gaps

Live Music Thursday – John and Connor Freestyle (extended show)

Shaun Rawls
Lessons learned from building the #1 Firm in Atlanta during and through the Great Recession.

What We’re Reading:

When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions.

We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others.

We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.

…daring leadership in a culture that’s defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human.

The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster.

What can we do better? Empathy, connection, and courage, to start.
– Brene Brown

What We’re Watching

Sticking with Brene Brown, her Netflix documentary is a really powerful reminder about our Call to be Courageous. Check it out here.

The Parting Shot… Could, Should, Must

Time is our most valuable resource. Perhaps you’re finding you have more of it. Perhaps you’re finding you have less of it. Either way, creating “forced efficiency” is a valuable time hack. It’s like the week (or day) before you leave to go on a lengthy vacation. That week is typically SUPER productive because you have a lens through which to prioritize.

Here’s how to bring that degree of purposefulness to each week.

1. Create a Could Do List
This is the spaghetti at the wall, brain dump, of all the things you could do. This list will be too long to get it all done. So, make peace with the fact that it can’t all be done.

2. Create a Should Do List
Cull the Could Do List down to the most essential items. The Shoulds are the items that we know would be impactful and we just haven’t brought the proper amount of focus to them. Likely, this list is still too long.

3. Create a Must Do List
The Musts are a small handful of things that MUST happen in order to move us closer to our goal(s). If we don’t do them, we’ll lose the thing(s) we desire most (i.e. health, wealth, relationships, etc.). The Musts go on the calendar and we figure out a way to get them done.

Will it always go according to plan? Not likely. Will working from a viewpoint of a Must List keep us focused on what matters most? Definitely. Click Here to Reach Out Today!