The 4 P’s: Productivity

An Approach to Productivity For Growing Your Business

As business Coaches, we like to teach one of our favorite goal-setting principles – The 4 P’s.

1. Productivity

The numbers we must hit in order to achieve our goals.

2. Projects

Anything that has a definitive end date.

 

 

3. People

Internal → Our Team

External → Our Sphere, Clients, and Future Team Members

 4. Personal

You for you → what brings you energy.

You for others → how you give that energy to the world.

 

The 4 P’s are a simple way to stay focused on what matters most in your life, both in business as well as personal. 

By identifying your 4 P’s, you can accurately plan for the growth of your business. 

The first of the 4 P’s is Productivity. Let’s start there.

Productivity

Productivity in business can be defined as the numbers we must hit to be and to remain, well, productive. 

To you this may look like:

  • The amount of income needed to turn a profit and re-invest into your business

  • The number of marketing efforts needed to reach both your established and ‘haven’t met’ audiences

  • The number of activities you need to participate in each year to stay relevant in your market, and impactful for the growth of your business

  • The number of leads you need to generate each week/month/quarter/year to stay on your growth trajectory

  • The number of clients or transactions needed within the same time period to generate the income number you have established for your business.

For these numbers to be anything but arbitrary, it is important to know, and to nurture, your sources of business. 

When planning for the growth of your business, it is imperative to grow and expand your known sources of business. 

It is equally important to find and to identify your potential, or your ‘haven’t met’ sources of business.

We can help you identify your ‘haven’t met’ sources of business by utilizing your existing database. Yes, you heard that right. 

Here for an in-depth look at database.

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To learn more about the work we do at Middleton Elite Coaching, including one-on-one Coaching, Group Coaching, Live Events, On-Demand Skills Courses, and more… visit www.MiddletonEliteCoaching.com

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