The Four Growth Curves: An Approach To Understanding Your Growth Trajectory

The Four Growth Curves

An Approach To Understanding Your Growth Trajectory

Middleton Elite Coaching – January 2021

If growth = learning, then you could agree that growth curves are also learning curves. Defining growth in business as learning in business can intimidate even the best of us.

The learning curves we follow directly impact the next 12-18 months of our business, which then affects the next 5+ years, the next 10+ years, and well then…you get it. 

Here’s how we have identified and presented four common learning curves in a way you may already understand. If that’s you, we want to talk!

We covered the concepts of Model, Time, and Accountability in the linked article. These are important factors of the four growth curves. If you missed that article, read it. Coach Bill explains this concept in this short video HERE. 

You’ll see how this all ties together, and it may even make you say “Aha!”

We’ll start bottom-up – so let’s hit it!

Growth Curve 4

Growth curve 4 is the saddest of the four growth curves. This growth curve implies the following:

• Model: There is no growth model.
• Time: You devote limited or no time to growth or learning.
• Accountability: You have no accountability measure in place to achieve growth or learning. 

You should not aspire to be riding this growth curve if you want a sustainable growth trajectory for your business.

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Growth Curve 3 

We call this the trial and error or experimental growth curve. If you’re riding along this curve, you find the following to be true:

• Model: You may kind of sort of have a model, but you’re still mostly winging it. Your model serves as merely a growth plan outline.
• Time:  You aren’t devoting a tremendous amount of time to learning and growing in this space, but you do just enough for just long enough to learn, well,  just enough. 
• Accountability: You have little to no accountability structure in place to keep you on target to break through your ceiling. 

This model is an uncomfortable grind. You should not aspire to grow or learn within this model, though sometimes we find ourselves there whether we like it or not. 

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Growth Curve 2

Growth curve 2 is where we begin to have some fun. This growth curve implies the following:

• Model: You have picked a solid model for growth and learning. 
• Time: You have devoted a good amount of time to growth or learning.
• Accountability: You have a decent accountability structure in place to achieve good growth trajectory

You should expect to reach Growth Curve 2 if you have a good model to follow, are willing to put in the appropriate time and effort, and have an accountability plan to help you see it through.

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Growth Curve 1

Growth curve 1 is where all the fun and magic happens. This growth curve implies the following:

• Model: You have selected the best model for growth and learning. 
• Time: You have devoted the necessary amount of time to grow, that you have become really good at it. 
• Accountability: You have the proper accountability structure in place to keep you on this growth curve.

You should always aspire to be in Growth Curve 1 if you have done the research necessary to select the best business model to follow, you are willing to put in the required time and hustle, and you have an incredible accountability plan in place that will not allow you to waiver.

Related: The Mindset of Success: 5 Key Factors for Determining Your Growth-Minded Tendencies

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Are you looking for a business Coach to ensure you are staying in Growth Curve 1? We can help you get there! Click Here